New social media campaign encourages Make-A-Wish Children amidst wish delays due to COVID-19
Make-A-Wish® globally is facing a record number of wishes waiting to be granted as a result of the recent need to postpone all wishes that involve travel due to the public and medical concerns of COVID-19. The challenging circumstances have inspired Make-A-Wish to think creatively about how to bring hope and joy to Make-A-Wish children during unpredictable and unprecedented times. Make-A-Wish has launched “Messages of Hope” to give supporters and the general public alike a fun, easy way to help children fighting critical illnesses without needing to leave the house.
Make-A-Wish knows that the anticipation of a wish-come-true can be a powerful motivator for wish children to face and overcome the challenges in their way. Through “Messages of Hope,” Make-A-Wish invites the public to bring hope and anticipation to wish kids by writing, recording or photographing themselves delivering messages of encouragement for wish kids waiting for wishes impacted by COVID-19. Post the messages to any social media channel along with the tag, @makeawishca and the hashtag, #WishesAreWaiting. Two or more friends should also be tagged and asked to participate because the more messages shared, the greater the impact on wish children and their families.
The messages will give wish children and their families hope today so that they can look forward to tomorrow.
"Messages of Hope’ calls upon people looking to do something positive and impactful during these uncertain times to bring hope and joy to children and families who need it most,” said Richard K. Davis, Make-A-Wish America president and CEO. “As we approach the 40th anniversary of the founding wish, there’s no denying that we are in the midst of one of the most challenging times in Make-A-Wish history. The time is now for the public to rally in support of wishes because every child deserves a childhood.”
“Thank you for your unwavering commitment to our mission, and our wish kids and their families,” said Jennifer Klotz-Ritter, Co-CEO, Make-A-Wish® Canada.
Learn more at makeawish.ca/messagesofhope.
The Children’s Wish Foundation of Canada and Make-A-Wish Foundation of Canada announced their merger on Oct. 2, 2019 with the goal of granting the wish of every eligible child across the country together. Now united as Make-A-Wish® Canada, and led by co-CEOs Jennifer Klotz-Ritter and Chris Kotsopoulos, the organization will have the ability to make a greater difference in the communities it supports, increasing its ability to grant wishes for children with life-threatening illnesses by 25 per cent more each year.